Darwinizing Culture: The Status of Memetics as a Science
Robert Aunger (ed.)
Published:
2001
Online ISBN:
9780191670473
Print ISBN:
9780192632449
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Darwinizing Culture: The Status of Memetics as a Science
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Kevin N. Laland,
John Odling-Smee
Pages
120–141
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Published:
January 2001
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Laland, Kevin N., and John Odling-Smee, 'The evolution of the meme', in Robert Aunger (ed.), Darwinizing Culture: The Status of Memetics as a Science (
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Abstract
This chapter discusses the evolution of culture, and sketches how ‘memes’ help elucidate that story. It begins with a summary of evolutionary perspective, highlighting the capacity of organisms to modify their environments, which is called ‘niche construction’. It also shows that complex organisms have evolved a set of information-gaining processes that are expressed in niche construction, and that the capacity for acquiring and transmitting memes is one such process. It then argues that, as many animals are capable of learning from others, they too can be said to have memes, and reports how animal protoculture might have evolved into human culture through meme-based niche construction. Moreover, it applies the evolutionary framework to illustrate that the success of a meme depends not just on its infectiousness, but also on the susceptibility of the host, and on the social environment. Furthermore, it provides an example from gene-culture coevolutionary theory to depict how a formal theory of memetics can be of value.
Keywords: memes, memetics, niche construction, gene culture, coevolutionary theory
Subject
Cognitive Psychology
Collection: Oxford Scholarship Online
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