The evolution of the meme | Darwinizing Culture: The Status of Memetics as a Science (2024)

Darwinizing Culture: The Status of Memetics as a Science

Robert Aunger (ed.)

Published:

2001

Online ISBN:

9780191670473

Print ISBN:

9780192632449

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Darwinizing Culture: The Status of Memetics as a Science

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Kevin N. Laland,

Kevin N. Laland

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John Odling-Smee

John Odling-Smee

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Oxford Academic

Pages

120–141

  • Published:

    January 2001

Cite

Laland, Kevin N., and John Odling-Smee, 'The evolution of the meme', in Robert Aunger (ed.), Darwinizing Culture: The Status of Memetics as a Science (Oxford, 2001; online edn, Oxford Academic, 22 Mar. 2012), https://doi.org/10.1093/acprof:oso/9780192632449.003.0006, accessed 7 July 2024.

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Abstract

This chapter discusses the evolution of culture, and sketches how ‘memes’ help elucidate that story. It begins with a summary of evolutionary perspective, highlighting the capacity of organisms to modify their environments, which is called ‘niche construction’. It also shows that complex organisms have evolved a set of information-gaining processes that are expressed in niche construction, and that the capacity for acquiring and transmitting memes is one such process. It then argues that, as many animals are capable of learning from others, they too can be said to have memes, and reports how animal protoculture might have evolved into human culture through meme-based niche construction. Moreover, it applies the evolutionary framework to illustrate that the success of a meme depends not just on its infectiousness, but also on the susceptibility of the host, and on the social environment. Furthermore, it provides an example from gene-culture coevolutionary theory to depict how a formal theory of memetics can be of value.

Keywords: memes, memetics, niche construction, gene culture, coevolutionary theory

Subject

Cognitive Psychology

Collection: Oxford Scholarship Online

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The evolution of the meme | Darwinizing Culture: The Status of Memetics as a Science (2024)

FAQs

What is the memetic approach to cultural evolution? ›

Memetics is a theory of cultural evolution based on the idea that behaviors, skills, habits, stories, and technologies that are copied from person to person in culture act as a second replicator.

What is the meme theory evolution? ›

Proponents theorize that memes are a viral phenomenon that may evolve by natural selection in a manner analogous to that of biological evolution. Memes do this through processes analogous to those of variation, mutation, competition, and inheritance, each of which influences a meme's reproductive success.

What is a meme in memetics? ›

Memetics is the study of memes, be they phrases, behaviors, or any idea that is transferred from person to person. What is typically thought of as a "meme" today is an internet meme.

Are memes in cultural evolution equivalent to genes in biological evolution? ›

Dawkins conceived of memes as the cultural parallel to biological genes and considered them, in a manner similar to “selfish” genes, as being in control of their own reproduction and thus serving their own ends.

What is the evolutionary approach to culture? ›

Cultural evolutionists hold that, in some sense, culture evolves. There are plenty of ways of understanding what is involved in evolution, and so there are plenty of ways of taking an evolutionary approach to culture. This chapter fashions a serviceable taxonomy of these varied approaches.

Which approach is sometimes called memetics? ›

According to this approach, cultures are not conspiracies concocted by some people in order to take advantage of others (as Marxists tend to think). Rather, cultures are mental parasites that emerge accidentally, and thereafter take advantage of all people infected by them. This approach is sometimes called memetics.

What is an example of a memetic? ›

Like genes, memes would be replicators, and the mechanism by which they produced copies of themselves would be imitation: Examples of memes are tunes, ideas, catch-phrases, clothes fashions, ways of making pots or arches.

What are the criticisms of memetics? ›

Namely, there are a few key points on which most criticisms focus: mentalism, cultural determinism, Darwinian reduction, a lack of academic novelty, and a lack of empirical evidence of memetic mechanisms.

What is the scientific definition of meme? ›

Coined by the British evolutionist Richard Dawkins in his book The Selfish Gene (1976), a meme is a unit of culture—such as “tunes, ideas, catch‐phrases, clothes fashions, ways of making pots or building arches.” In humans, memes have supposedly taken over much of the evolutionary burden of the traditional units of ...

What are 3 characteristics of a meme? ›

Characteristics of memes include their susceptibility to parody, their use of intertextuality, their propagation in a viral pattern, and their evolution over time.

What is memetic technology? ›

Memetic engineering, also meme engineering, is a term developed by Leveious Rolando, John Sokol, and Gibron Burchett based on Richard Dawkins' theory of memes. The process of developing memes, through meme-splicing and memetic synthesis, with the intent of altering the behavior of others in society or humanity.

What is an example of a meme? ›

The most popular memes often feature a recognizable image or video clip that is paired with a witty caption or phrase. For example, the "Distracted Boyfriend" meme features an image of a man looking at another woman while his girlfriend looks on in disapproval.

What is meme short for? ›

The word “meme” comes from the Greek mimema, meaning something that has been “imitated.” According to Britannica, the word was first introduced by Richard Dawkins, a British biologist, in his book The Selfish Gene; his intention was for “meme” to sound similar to "gene.” In his book, Dawkins makes a direct connection ...

What is the difference between a gene and a meme? ›

“Memes” are the units of selection in culture as genes are the units of selection in evolution. When we talk of traits (height, hairiness, colour-blindness, and so on) being passed down through generations, we are also talking about genes being passed down.

Does cultural evolution lead to biological evolution? ›

Biological evolution cannot be separated from cultural evolution. Cultural trends, population demographics and the differing use of technologies in human cultural groups will all play a role in the continuing evolution of the human species.

What are the three theories of cultural evolution? ›

Theories of Cultural Evolution: Human Stages, Historical Materialism & Neo-Malthusian. Jessica has taught junior high history and college seminar courses.

What is the memetic differential evolution algorithm? ›

The new algorithm includes a matching phase to align different clustering solutions. The algorithm uses K-means as a local optimization routine. The numerical performance is excellent both in terms of quality and of computational requirements, when compared to state of the art.

What are the three stages of cultural evolutionism? ›

The typological system used by Morgan and Tylor broke cultures down into three basic evolutionary stages: savagery, barbarism and civilization.

What is the unilineal approach to cultural evolution? ›

unilinear social evolution – the notion that culture generally develops (or evolves) in a uniform and progressive manner. It was thought that most societies pass through the same series of stages, to arrive ultimately at a common end.

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